Customer Profile
Founded in 1754 as King’s College, Columbia University is one of the top academic and research institutions in the world, conducting path-breaking research in physics, chemistry, Arts, medicine, humanities, etc. It is the year 1986 when Columbia University extended its arm and started a new curriculum - MSc Real Estate Department (MSRED). It also decided to develop a pleasing website for the MSRED.

Business Challenge
Leader in education and an ideal adobe of grooming up future prospects of Nobel Prize, Columbia University wanted to develop a segregated website for MSRED, but in-sync with the templates and design standard maintained in other internal websites. The authority was in urgency to make information regarding courses, applications and program requirements available online to the prospects. They also required website should be realistic and user-friendly. So, it sought out a company that could create a very aesthetically pleasing design and site layout against a tight deadline and low budget.

BluEnt Approach
After narrowing down five web design companies, CU MSRED made their final decision and contacted BluEnt for the very purpose. BluEnt started the engagement by deploying designers to study all CU websites. After studying the sites carefully, the BluEnt team developed few exciting design layouts and sent those layouts for approval. BluEnt possessed a vast library of custom website templates, and can create innovative templates on demand. As a hub of information, the website enables Professors, students and their parents to check the program descriptions, schedules and updates; view the faculty list; download application info and other utilities. The MSRED website was interlinked and in-sync with the parent website – Columbia University.

BluEnt's Web Design Services to MSRED
BluEnt’s custom web design team provided an interactive micro site to MSRED and kicked the site into high gear. Our experienced professionals took all information provided by CU and organized it in an intuitive fashion, simplifying the navigation and making it easy for visitors to go right to the information for which they were searching. The interface was smooth and clean. In all, BluEnt exceeded CU’s high expectations.

Results
MSRED was happier with their department website. Since the new website’s launch, an excellent number of potential prospects visited the MSRED website, clicked on the course details and downloaded application information.